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Founded in December 2024, Fifth Startup is building a more efficient and partner-focused ecosystem for stationery and related business products.
We serve distributors, retailers, modern trade, and other B2B partners across India through quality products, competitive pricing, efficient sourcing and distribution, and innovative monetization opportunities.
By improving the economics for our business partners while keeping products competitively priced, we aim to build strong and sustainable B2B partnerships.
Backed by a multidisciplinary team across business, operations, manufacturing, supply chain, marketing, technology, and data, Fifth Startup is creating the foundation to scale across categories, markets, and geographies.
Read our storyCommercially ambitious, operationally disciplined, and designed to create sustainable value across the supply chain.
To build a globally scalable B2B commerce ecosystem that transforms how stationery and related products are sourced, distributed and monetized.
To empower B2B partners with high-quality, competitively priced products while building innovative revenue models that improve partner profitability and make essential products more affordable and accessible.
Sandesh Gupta is an entrepreneur and consumer psychology professional with over six years of entrepreneurial experience, having previously co-founded four startups and served in CXO roles. He also brings six years of experience in his family business, with expertise in sales, consumer behavior, and building scalable business models.
He holds an MBA from IIM Mumbai and a B.A. (Hons.) from Ramjas College, University of Delhi. His market exposure across 200+ locations and interactions with 50,000+ consumers and business leaders have strengthened his understanding of customer behavior, market dynamics, and B2B relationships.
Meet the leadershipTell us what your business needs. We welcome conversations with distributors, retailers, institutions, modern trade, and strategic partners.
