Transform B2B commerce.
To build a globally scalable B2B commerce ecosystem that transforms how stationery and related products are sourced, distributed and monetized.
Who we arePartner-first.
Partner-first.
Built to scale.
A modern B2B company improving how essential stationery and related products are sourced, distributed, and monetized.
About Fifth Startup
Building better B2B partnerships.
Founded in December 2024, Fifth Startup is a B2B company building a more efficient and partner-focused ecosystem for stationery and related business products.
StationeryPublicationsOffice SuppliesArt MaterialsPaper & Pulp
We operate across stationery, publications, office supplies, art materials, and paper & pulp, serving distributors, retailers, modern trade, and other B2B partners across India.
Our approach combines quality products, competitive pricing, efficient sourcing and distribution, and innovative monetization opportunities to create value across the supply chain. By improving the economics for our business partners while keeping products competitively priced, we aim to build strong and sustainable B2B partnerships.
Backed by a multidisciplinary team across business, operations, manufacturing, supply chain, marketing, technology, and data, Fifth Startup is building the foundation to scale across product categories, markets, and geographies.
Our direction
Vision & Mission
Empower every partner.
To empower B2B partners with high-quality, competitively priced products while building innovative revenue models that improve partner profitability and make essential products more affordable and accessible.
Founder & CEO
Sandesh Gupta
Sandesh Gupta is an entrepreneur and consumer psychology professional with over six years of entrepreneurial experience, having previously co-founded four startups and served in CXO roles. He also brings six years of experience in his family business, with expertise in sales, consumer behavior, and building scalable business models.
He holds an MBA from IIM Mumbai and a B.A. (Hons.) from Ramjas College, University of Delhi. His market exposure across 200+ locations and interactions with 50,000+ consumers and business leaders have strengthened his understanding of customer behavior, market dynamics, and B2B relationships.
Connect with our team