Founded on December 30, 2024. Our business model is straightforward yet disruptive: we sell high-quality stationery products at a 0% net profit margin to B2B partners, including manufacturers, distributors, super stockists, and modern trade players such as DMart, Reliance, Zepto, and Blinkit. This strategy enables our partners to achieve 10–25% higher profit margins compared to competitors, fostering loyalty and large-scale adoption. Additionally, we generate revenue from brand advertisements, which are printed on the first and last sheets of each notebook, monetizing high-visibility spaces. For instance, if a notebook costs ₹42 to produce and sell, we can earn an extra ₹42 through advertising. To execute this vision, Fifth Startup was incorporated as a private limited company with offices and manufacturing facilities located in Delhi and Mumbai, India. Our team consists of over 120 professionals from prestigious institutions, including IITs, IIMs, Delhi University, and other leading universities, bringing expertise in product management, economic sustainability, consumer psychology, operations, manufacturing, sales, marketing, supply chain management, business administration, and data science. During our pre-seed phase from January 2025 to June 2025, we successfully sold 5,500 prototype notebooks to 700 B2B partners across North and West India. In a period of 6 months, this business model has been successfully validated, and we have received notebook orders worth USD 60 million, along with an additional USD 60 million in projected advertising revenue. Our short-term mission is to fulfill these orders by 2026 and generate USD 120 million in revenue. By 2028, we aim to scale globally and achieve USD 500 million in revenue through economies of scale, economies of scope, modern trade partnerships, acquisitions, and direct-to-consumer expansion. At its core, Fifth Startup is not just selling stationery—we are building a branded, scalable, and sustainable business that is redefining the rules of stationery commerce.